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The Soul of Savra

Handcrafted Elegance for the Modern Woman

Savra was born out of a simple vision: to celebrate the timeless beauty of Indian hand-prints while offering the breezy comfort of pure, breathable organic cotton and linen fabrics.

Founded in the historic heart of Jaipur, our boutique is dedicated to reviving classic tailoring techniques, ensuring every stitch is a masterpiece of precision and love.

Savra Heritage Kurti craftsmanship
Savra Founder Portrait

Ananya Sen

Founder & Creative Director

Founder's Message

"As a designer, I always felt there was a gap between heavy, restrictive ethnic wear and low-quality daily daily fast-fashion. I founded Savra to create kurtis that a woman could live in—whether running a boardroom presentation, hosting a family dinner, or walking down Jaipur's breezy streets. We partner directly with family artisans to bring authentic Handblock, Indigo, and Chikankari work straight to your wardrobe."

What Defines an Savra Garment

1

Pure Natural Textiles

We exclusively use 100% fine cotton and rich linens sourced from eco-conscious mills, allowing your skin to breathe through hot summers.

2

Fair Trade Artisanal Craft

By avoiding middle-agents, we support sustainable incomes for our weavers, Block-Printers, and artisans across Rajasthan and Lucknow.

3

Functional, Premium Fit

We design for maximum utility, with side-slits, hidden inner pockets for your phones, and double-stitched seams that stand the test of time.

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